(Colorado Springs, Colo., – Sept. 1, 2026)— S-5!, the global leader in metal roof attachment solutions, will present accredited education and showcase its latest innovation at METALCON, October 7-9 in Orlando. In addition to educational sessions offering continuing education credits (CEUs), S-5! will feature SnoGard EF™, its new snow retention solution designed for common exposed-fastened metal roofing.
Educational Sessions:
Wednesday, October 7 – 2:45 p.m.
From Conversations to Conversions: Smarter Sales Strategies That Drive Results
Presented by David Stahler, Sales Expert, S-5!
Today’s sales environment is more competitive and customer-driven than ever. In this practical session, Stahler will share real-world strategies to help teams create more value in everyday customer conversations, including how to build trust, understand customer needs and apply a repeatable sales approach. Attendees will explore when to use cross-selling and upselling, as well as relationship selling versus conversion-focused selling, and leave with actionable techniques to improve sales conversations, close more opportunities and grow their business.
Thursday, October 8 – 8:30 a.m.
Metal Roofing From A (Aluminum) to Z (Zinc) 4 AIA credit hours
Presented by Rob Haddock, CEO & Founder, S-5!
Often referred to as Metal Roofing 101 and known as the best “crash course” available for all in-industry personnel, this session offers a thorough and engaging “all about metal” overview, from the fundamentals to the details. Haddock, a 50-year industry veteran and the director of the Metal Roof Advisory Group, breaks down complex technical concepts into clear, practical knowledge. This session is ideal for contractors, salespeople, architects, specifiers, roof consultants, engineers, building owners and maintenance staff from beginner to expert.
Visit Booth #1517: Get a Firsthand Look at SnoGard EF™
Attendees can get a firsthand look at SnoGard EF, S-5!’s new snow retention solution. Designed for AG-panel, R-Panel, PBR and other agricultural and rural exposed-fastened applications, SnoGard EF simplifies product selection and installation with published fit guidelines and standardized installation methods. The system offers a stronger, cleaner alternative to field-fabricated solutions while helping contractors install with greater consistency and confidence. S-5! experts will be on hand to demonstrate the system, answer technical questions and discuss real-world applications.
About S-5!
In 1992, S-5! introduced the disruptive innovation of engineered, manufactured solutions for the attachment of roof-mounted equipment to metal roofs. Its zero-penetration clamps, along with engineered brackets, support a variety of roof-mounted applications on metal roofs while maintaining roof integrity and warranties—backed by a lifetime warranty that is unmatched in the industry. Building on that legacy, S-5! has now extended its expertise with single-ply roof solutions. Learn more at www.S-5.com.
