As a professional roofer, you know your reputation is your most valuable asset. But in a crowded market, how do you instantly prove your integrity to a homeowner?
The answer for a growing number of top-tier contractors is The Good Contractors List. Unlike open directories, The Good Contractor’s List is a highly curated platform that doesn’t just list contractors—it vets and backs them.
The Good Contractors List was founded in 2011 by John Stewart Hill. His mission was born from a desire to improve trust in the industry by creating a model of accountability and personal vetting. Starting in Dallas–Fort Worth, Hill established a platform where integrity, not a high marketing budget, was the prerequisite for entry.
Today, The Good Contractor’s List remains focused on connecting homeowners with the best local pros across trades, ensuring a higher standard of service and protection.
What Makes The Good Contractor's List the Anti-Directory?
The Good Contractor’s List operates on two pillars that set it apart from typical pay-to-play marketplaces:
- Selective, Personal Vetting: You cannot simply buy a spot on the list. The Good Contractor’s List personally interviews applicants, verifies insurance and credentials, checks backgrounds, and requires credible industry referrals. Positions are limited by market.
- The Power of the $25,000 Guarantee: When a homeowner registers their project and hires a contractor from the list, The Good Contractor’s List backs the job with a $25,000 guarantee. This transfers massive confidence from The Good Contractor’s List to your roofing company and reduces the homeowner’s perceived risk.
The Screening Process: How Roofers Qualify
The Good Contractor’s List membership is only available to contractors who meet a clear standard of experience and integrity. If you’re considering applying, be prepared for a rigorous review, which often includes:
- Experience: Generally >3 years in business and >5 years of industry experience.
- Professional Presence: A current, homeowner-friendly website and a solid online reputation. (Very low BBB grades are often disqualifying.)
- Background Checks: Performed on both the business and the owner.
- Verification: Current insurance and trade credentials are confirmed.
- The Interview: TGCL conducts a personal, face-to-face (or virtual) interview and validates references.
The cost to join, once approved, is a flat monthly fee—not a commission—which funds the marketing, operations, and enforcement of the platform.
The Roofing Advantage: Why Joining Boosts Your Close Rate
For high-quality roofers, The Good Contractor’s List is more than just a source of leads; it’s a strategic sales advantage:
1. The Stronger Close Rate at the Kitchen Table
This is the single biggest benefit. Being able to confidently state, “When you hire us through The Good Contractor’s List and register your project, your job is backed by a $25,000 guarantee,” is an unparalleled trust signal. It helps you win bids based on value and security, rather than racing to the bottom on price.
2. Third-Party Credibility and a “Stamp of Integrity”
Because The Good Contractor’s List handles the deep vetting, your listing immediately functions as a verified “stamp of integrity.” You spend less time proving you’re legitimate and more time discussing the scope and solution, accelerating the sales cycle.
3. Less “Lead Noise” and More Intent
Homeowners coming to The Good Contractor’s List are already seeking trustworthy contractors and are prompted to register their project to activate the guarantee. This built-in layer of intent means the leads you receive are generally more qualified and serious about hiring.
4. Differentiation by Scarcity
The Good Contractor’s List limits the number of listed contractors per market. For accepted roofers, this exclusivity allows you to stand out in saturated metros—you’re not one of hundreds; you’re one of the select few.
Plus: The Elite Tier for High-Stakes Jobs
For large-scale or commercial projects, The Good Contractor’s List offers an optional Elite Contractor Program, which may offer an Elite Guarantee up to $350,000 for projects that meet additional, specific criteria.
Is The Good Contractor's List Right for Your Roofing Company?
If your brand is defined by quality, exceptional customer service, and a low complaint history, The Good Contractor’s List can be a transformative channel. It’s an investment in reputation marketing and risk-reduction that empowers you to charge what you’re worth.
Ready to see if your company qualifies for a spot on The Good Contractors List?
