JACKSONVILLE, FL– A Jacksonville-based roofing company is facing lawsuits across Florida after being accused of deceptive sales tactics that have left homeowners with inflated bills, liens, and foreclosure threats.
The company, Florida Roof Specialists, is alleged to have targeted homeowners following storms by offering inspections and roof replacements under assignment of benefits agreements. These agreements transferred homeowners’ insurance claim rights directly to the contractor.
In one case, a Citrus County homeowner signed such an agreement believing she would only be responsible for her insurance deductible. After the roof was replaced, she and her insurer received a bill for nearly $30,000. The amount included charges for work that was not performed, such as new gutters. The insurer paid more than $18,000 and offered nearly $20,000, but the roofing company filed a lien for the disputed balance of more than $7,000 and later initiated a lawsuit.
According to court documents, similar practices have occurred in at least 24 counties across Florida. Homeowners have reported receiving bills far higher than expected, inflated with line items for uncompleted work, followed by liens placed on their properties. Some residents have faced foreclosure as a result.
Florida Attorney General James Uthmeier has filed multiple suits against Florida Roof Specialists and its president, Jeremey Rogero, alleging “unfair, deceptive and unconscionable” business practices. The lawsuits seek to prohibit the company from conducting further roofing business in the state, prevent the filing of additional liens, dissolve existing liens deemed illegal, and void assignment of benefits contracts considered invalid.
The state is also requesting financial penalties, including $10,000 per violation of consumer protection law and $15,000 per violation involving senior citizens. Additional relief sought includes reimbursement of legal costs.
Court records show that in some cases, liens were placed on properties while insurers were still negotiating claims. Disputes have led to lawsuits, arbitration, and ongoing uncertainty for affected homeowners.
The Attorney General’s office has framed the actions as part of a larger effort to protect consumers from predatory practices in the roofing industry, particularly those that take advantage of assignment of benefits contracts. These lawsuits highlight the risks facing homeowners in storm-prone areas when contractors use aggressive or misleading sales tactics.
Legal proceedings remain ongoing, and Florida Roof Specialists has not publicly responded to the allegations.
