Author: Rich Prue

Starting a roofing company requires more than ladders, shingles, and a truck. In today’s digital world, one of the most important tools your business can have is a professional website. A roofing website is not just an online brochure. When designed correctly, it becomes a 24-hour sales machine that builds trust, educates homeowners, and generates leads even while you’re sleeping. Homeowners rarely flip through phone books anymore. Instead, when they notice a roof leak, missing shingles, or storm damage, the first thing they do is search online. If your roofing company doesn’t appear in those searches, you are invisible to…

How to Avoid Roofing Scams: The Complete Homeowner’s Guide to Hiring a Roofing Contractor Hiring a roofing contractor is one of the most important decisions a homeowner can make. Your roof protects your home from rain, snow, wind, heat, and severe storms. When it is installed properly, a roof can last 20 to 50 years depending on the materials used. But when it is installed poorly, the consequences can be serious. Leaks, mold, structural damage, insurance problems, and costly repairs are common results of bad roofing work. Unfortunately, the roofing industry is also one where scams, dishonest contractors, and inexperienced…

https://youtu.be/Q4O9TLlUzL4 The roofing industry is evolving rapidly. New technology, labor challenges, and changing customer expectations are forcing contractors to rethink how they run their businesses. On a recent episode of The Roofer’s Helper Podcast, filmed at RoofCON in Oklahoma City, JT Ulyatt, CEO of Maven Roofing, shared insights on some of the biggest challenges roofing companies face today. Topics discussed with Richie Rossouw from Thunder Media included roofing CRM software, technology overload, workforce development, and the future of roofing company leadership. For contractors trying to scale a roofing business, the lessons from this conversation provide valuable guidance. The Problem of…

Owens Corning Duration and IKO Dynasty are both laminated (architectural) asphalt shingles designed for steep-slope residential roofs. On paper, they share several “table-stakes” performance markers homeowners care about: Class A fire rating when installed as specified, and high wind test classifications (ASTM D3161 Class F and ASTM D7158 Class H) listed in their technical documents. Where they meaningfully diverge for homeowners is in three practical areas: First, hail/impact positioning. IKO Dynasty is explicitly positioned as a “Performance” shingle with a Class 3 impact resistance rating (per its technical data sheet and related disclosures), and it includes clear disclaimers about what…

https://youtu.be/KRX-WntP4z8 At the recent Roofcon event, Richie Rossouw sat down for an insightful conversation with Tobias Patch, the founder and CEO of Brelly on The Roofer’s Helper podcast. Patch’s software company is on a mission to transform how insurance claims are handled, helping contractors, policyholders, and public adjusters collaborate so that claims are paid out “fully, fairly, and fast”. The Compounding Complexity of Claims Patch’s journey into building Brelly stems from his extensive experience on multiple sides of the industry. He began his career as an insurance adjuster before eventually building and selling his own restoration firm. Through these roles,…

https://youtu.be/j1Y4-JYhSV8?si=HJpARXQm51cjIXdP The insurance claim process has long been a thorny, stressful, and highly technical battlefield for roofing contractors, public adjusters, and policyholders alike. But what if artificial intelligence could step in to level the playing field, ensuring claims are paid fully, fairly, and fast? In a recent episode of The Roofer’s Helper podcast, industry veteran Mathew Mulholland sat down with Richie Rossouw to discuss his incredible journey from the roof to the classroom, and how a new AI platform called Brelly is set to revolutionize how claims are handled. The Man Behind the Mission: From Contractor to Educator Mat is…

Ask any roofing contractor what keeps them up at night, and you’ll likely hear the same answer. According to the Peak Performance: 2026 Roofing Industry Benchmarks for Success report from JobNimbus, a staggering 90% of roofers say finding skilled labor is their biggest challenge. But while many companies are desperately trying to hire their way out of the shortage, the industry’s elite performers have realized a hard truth: you can’t recruit your way out of a retention problem. While two-thirds of roofers maintain a turnover rate under 5%, some companies are losing more than a quarter of their workforce every…

(GoFundMe at bottom of article) A Texas roofing business owner, his wife, and his mother were among four people killed by a mass shooter in the Seth Ward neighborhood near Plainview, Texas in the early morning hours of Saturday, February 7. The shooter took own his life increasing the death toll to five. Hector Alonso Sanchez, 28, who was known in his community as a dedicated roofing contractor, was killed along with his wife, Tanya Paola Valadez Rangel, 30, and his mother, Rosalba Saenz Rodriguez, 47. A close friend, 21-year-old Reily Joseph Zavala Barrientos, was transported to Covenant Hospital-Plainview, where…

Roofing Shingles: Humor, History, and the Modern Gold Standard Let’s take a trip back to 1666, because who doesn’t like a little light arson history? Picture London, a city that thought “fire hazard” was a solid architectural style. All it took was one wayward spark in a bakery, and suddenly half the city’s thatch and wood roofs went up faster than a roofer’s coffee on Monday morning. The moral? Building your house out of tinder isn’t a long-term plan. Jump ahead to today and, believe it or not, some folks are still rolling the dice with materials that were around…

WICHITA, KS– A Wichita-area roofing contractor and his company have been ordered to pay more than half a million dollars after a court found they engaged in deceptive business practices that left multiple customers with substandard or dangerous roof work. A Sedgwick County judge entered a $510,755.40 default judgment against Tyler Sims and Flint Hills Roofing Co. LLC for unconscionable and deceptive acts under the Kansas Consumer Protection Act, the Sedgwick County District Attorney’s office announced. The Consumer Protection Division launched its investigation after receiving multiple complaints about Sims and his company. Prosecutors alleged 28 violations of the consumer protection…