How To Choose a Lawn Care or Landscaping Business Name
Choosing a good business name is one of the first steps in starting any business. Below you will find some tips on choosing a business name for someone starting a lawn mowing, lawn care, leaf removal, landscaping, yard design, or snow removal, tree trimming, or any other type of property maintenance business.
Here are some points to consider when deciding on a lawn care / landscaping company name:
-Create a Business Plan: After creating a business plan that includes the present and future goals for your lawn business, you may have a better time deciding on a name. This doesn’t have to be an in-depth plan, but a basic structure of what you see as the future of your new business.
-Find Out if Your Business Name is Already Taken: Check with your government agency to see if your business name is already registered. The last thing you want to do is get your business cards printed and website set up, only to find out someone has the same (or similar) name in close proximity to where you plan to advertise.
-Highlight a Specialty in Your Name: For example, if you want to specialize in landscape design, you may want to feature the word “design” or a similar descriptive word somehow in your business name. “Premier Landscaping Design” . When people see your business name, there will be no doubt that not only are you a landscaper, but that you specialize in custom landscaping design.
-Choose a More General Name: You might not want to limit yourself to just lawn mowing. If lawn mowing is seasonal, perhaps you want to include leaf and snow removal. You could choose a more general business name such as “Elite Property Services” or “Four Seasons Lawn Care”.
-Target a Particular Audience: If you are in a lower income area, a name such as “Affordable Lawn Care” might be a good choice. If you are in a higher income area, you may wish to choose a name that indicates prestige or quality such as “Prestige Landscaping”.
Use Your Own Name: Using your own name can add a personal touch that will appeal to many customers. “Jim’s Yard Care” or “Walsh Commercial Property Services” Using your own name may not be a good choice if you think you may want to sell the company down the road.
-Feature a Catchy Slogan: You can also choose a more basic business name and focus on a catchy slogan to attract customers. Something like, “Your Yard Care Expert” or“Denver’s Landscaping Specialist” could be a tagline under your painting business name. You can see how having “John’s Yard Care– “Denver’s Landscaping Specialist” on your business card, advertisement, or on the side of your painting vehicle could attract more attention than just “John’s Yard Care”.
-Start at the Front of the Alphabet: One technique some like to use is to choose a name that will show up at the beginning of an alphabetical business listing. Examples for this would be “Affordable Lawn Care” or “ABC Landscaping”.
-Choose a Name That is Short and Easy to Remember: A long name, or a name with a difficult spelling will make it hard for potential customers to remember your lawn care business name.
– Select a Good Web Address to Go With Your Business Name: While it would be great to have your business name as the actual web address (ex. “PremierLandscaping.com”), it isn’t always possible. Other options could be “PremierLandscapingDenver.com”, or some other variation not even including your name such as “BestDenverPropertyCare.com”. You could even choose a web address that reflects your specialty such as “DenverYardDesign.com”. The key with choosing a website name is to keep it easy to remember and easy to spell, even if it is longer. Most people will do an internet search for your business and click on a link rather than typing in a long web address. If your website is set up properly, customers will have no problem finding you, no matter what the web address is. See if your domain name is available.