It can sometimes be tricky when deciding what services you want to offer as a contractor. While wanting to appeal to as many customers as possible, you could become the “Jack-of-all-trades and master of none”. You could possibly just blend in as an average roofer along with all the other average roofers. One of the best strategies in marketing is to establish yourself as a specialist in one particular area. Market yourself as “THE” slate guy to call, or the “Leak Repair Specialist”. You can certainly offer many other services too, but in establishing yourself as an authority in one area, you will stand out against the crowd, thereby attracting a more centralized customer base. In addition to being a specialist in one particular area of roofing, here are some other services you may consider offering:
- Gutter installation and/or repair
- Chimney repair
- Chimney flashing repair
- Roof vent installation
- Snow Guard installation
- Heat cable installation
- Snow removal (from the roof, or driveways, if you have a plow)
- Roof cleaning
- Roof certification
- Gutter Cleaning
- Roof inspection
- Siding installation and/or repair
- Attic Fan installation
- Skylight installation
- Skylight leak repairs