In today’s digital age, having a strong online presence is crucial for any business, but it is especially important for a roofing company looking to dominate in their market. One of the most effective ways to improve your online visibility and attract potential customers is through Search Engine Optimization (SEO).
SEO refers to the process of optimizing your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. In other words, it is a set of techniques and strategies that help your website appear at the top of search engine results when potential customers search for roofing services in your area. While Google is the most popular search engine, a well optimized website will also rank in the top results of other search engines as well (Bing, Yahoo!, etc.)
SEO is many times neglected in a roofing company’s overall marketing strategy in favor of focusing on social media and pay-per-click (PPC) ads. This is a major mistake. Although results may not appear instantly when first getting started, a properly optimized website can bring in high-intent leads over and over again at a much lower cost-per-lead than other paid marketing methods.
Here are a few reasons why SEO should not be neglected in your roofing company marketing strategy:
Increased Visibility
You’ve paid thousands to have a website designed, but what good is that investment if nobody will see your company when searching for a roofer in your area? The primary benefit of SEO is that it increases your online visibility, which means more people will be able to find your roofing company online. By optimizing your website for relevant keywords and phrases, along with implementing various other techniques, you can rank higher in search results and attract more potential customers to your website.
Higher Quality Leads
Paid ad campaigns can sometimes produce tire-kickers and other low-quality leads, which you still have to pay for. SEO helps attract high-quality leads– individuals who are actively searching for roofing services in your area. These leads are more likely to convert into customers as they are already interested in your services and actively seeking them out.
Competitive Advantage
By optimizing your roofing website for SEO, you can gain a competitive advantage over many other roofing companies in your area who are not investing in SEO. The higher you rank in search results, the easier it will be for potential customers to find you and choose your services over competitors.
Cost-Effective
In the long run, SEO is a cost-effective marketing strategy for your roofing company compared to other forms of advertising, such as pay-per-click advertising or traditional advertising methods. Once your website is properly optimized, it will be working 24/7 to attract potential customers to your website. It is important to note that while SEO is highly effective in bringing in leads, additional lead generation may still be necessary through PPC and other methods. SEO doesn’t replace other types of marketing, but works in concert with them.
By investing in SEO, you can increase your website’s visibility, attract high-quality leads, gain a competitive advantage over other roofing companies in your area, and save valuable marketing dollars, which can be used to invest in other areas of your company.
Whether you are a new or established roofing company, today is the day to get started on implementing SEO into your marketing strategy. Your competitors may
There are a few things to consider before going out and hiring a marketing company to do your SEO for you. SEO can be VERY expensive, besides the fact that there are many incompetent or dishonest marketers you will need to avoid. Hiring the wrong marketing company could cost you thousands of dollars PER MONTH, with little or no results, not to mention the additional costs in hiring another company to fix their mistakes. Make sure you research the marketing company you are considering diligently before signing a contract.
Another option you may want to consider is having your SEO done in-house, rather than outsourcing. Doing your own SEO can help your company potentially save thousands in ongoing costs, while allowing you to know exactly how your SEO marketing dollars are being spent.
Roofing SEO School can help you take control of your own SEO by teaching you or someone from your team the technical aspects of optimizing your website, creating content, building backlinks, monitoring your search results, optimizing and maintaining your Google business listing, and much more. Right now you can save $100 on signup with the code “RoofersHelper100”. Find out more HERE.
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