How To Choose a Roofing Company Name

Choosing A Roofing Business Name

 Roofing-related company name ideas:

Roofing Company Name Ideas

Roof Cleaning Business Name Ideas

Gutter Business Name Ideas

Here are a number of ways (in no particular order) to help you decide on a roofing company name :

1.  Create a Business Plan:  With a clear business plan including your long-term goals, narrowing down your choices for a business name will be easier.  Find out more about getting started on a business plan here.

2.  Choose a Business Structure:  Sole-proprietorships and Partnerships often are not considered legal entities, and may have less restrictions on name registration.  Structures such as LLC’s and Corporations will have more requirements.  More on business structures here.

3.  Choose a Specialty:  For example, if you have decided you will specialize in slate, then it might make sense to have the word “slate” in your business name.  “Joe’s Slate Roof Repair” or “Elite Slate Roofing”.  When people see your business name, there will be no doubt that not only are you a roofer, but that you specialize in slate.  More on choosing a niche here.

4.  Reach a Broader Audience:  If you have a variety of skills, or are not sure which direction your business may go, you may not want to limit your business name to a specialty.  Perhaps you are a “jack-of-all-trades” who can do construction, electrical, plumbing, gutters, siding, or more.  Maybe you think in the future you might want to branch off into offering additional services.  Certainly “Joe’s Slate Roof Repair” could also do bathroom renovations, but nobody would know that just looking at your name.  That type of information would either have to be portrayed in your marketing materials, or else passed along by word-of-mouth.  In this case, you may want to advertise more as a general contractor who mainly does roofing.  You could choose a more general business name such as “Joe’s Home Services” or “Elite Contracting”.

5.  Consider Your Target Audience:  What type of customer is your primary target?  If you are in an affluent area, a name such as “Affordable Roofing” probably won’t attract the wealthier clientele.  In this case you would stick with a strong general business name, such as using your own name, or using a name that indicates quality and prestige.  If you are in a lower income area, you may wish to choose a name that indicates value or affordability such as “Affordable Roofing” or “Budget Roofing”.

6.  Use Your Own Name:  Do you want your own name in the business name?  “John Smith Roofing”  “Walsh Commercial Roofing”.  Using your own name adds a personal touch that may appeal to customers.  You will most likely have less restrictions in registering your business name if your full name is used (“John Smith Roofing”).  If just part of your name is used (“Walsh Commercial Roofing”), you may still have to file a fictitious name and/or a DBA (doing business as).

7.  Use a Simple Name With A Catchy Slogan:  You may also choose a simpler business name and focus on a catchy slogan that will define your business.  “Your Roof Repair Expert”, “Philly’s Roofing Pro” or some other phrase can be a tagline associated with your business.  While “John Smith Roofing” may not sound too fancy, a tagline associated with your business name can give you a big boost.  You can see how having “John Smith Roofing– Philly’s Roofing Pro” on your business card, advertisement, or plastered on the side of your roofing vehicle may have a greater effect than just “John Smith Roofing”.

8.  Choose a name near the front of the alphabet:  An old-school technique for deciding on a business name would be to choose a name that would show up alphabetically near the front of the traditional phonebook.  Examples for this would be “ABC Roofing” or “Apex Roofing”.  This technique may not be as beneficial, as it used to be with the innovations of modern marketing strategies utilizing social media and search engines such as Google.


9.  Choose a name that easy to remember:  Using a short simple name may be more beneficial than a long, difficult-to-spell name.

10.  Don’t just settle on any business name, thinking you can just change it later on:  Obviously, you could change your name at some point down the road, but doing so could hurt your business.  Previous customers may have a hard time finding you.  You may miss out on referrals as your old business name is no longer used.  You will have to spend time and money changing all marketing materials, your website, and branding to reflect your new name.  It is better to take your time and decide on a name you will be happy with years down the road, rather than one you will be regretting a few years into your business.  Not all businesses fail or struggle because they decided to change their name, but that possibility should definitely be something you should consider now, rather than later.roofing business name

11.  Make sure your business name is legal: After choosing your name, you will need to register with the proper institutions.  You should make sure the name you are choosing isn’t trademarked, or used by someone else in the area.  Registering your business name may not only be necessary on a local level such as with your city, but also with other government agencies for tax purposes.

12.  Choose a good website address to complement your business name:   While it would be ideal to have your business name as the actual web address (ex., it isn’t necessarily crucial.  Other options could be “Walsh Roofing”, or some other variation not even including your name such as “”.  You could even choose a web address that reflects your specialty such as “”.  The key with choosing a website name is to keep it easy to remember and easy to spell.  If your website is set up properly, customers will have no problem finding you, no matter what the web address is.

How To Make A Business Website

One of the best ways to promote your new business is through a website.  Hiring a web designer to create a custom website along with paying maintenance fees can cost thousands.

You could choose to hire a web company or choose to create your own website.

Some great reasons to create your own business website:

  • You are 100% in control.
  • You own your own domain name.
  • You pay your own low hosting fees.  Self-host will cost a fraction of what a web designer would charge.
  • No maintenance fees.  You are maintaining your own website, so you don’t need to pay someone else to do it!

What you need to create your own website:

  • A domain name (approximate cost: $15/year)
  • A web host provider (approximate cost: $50/year)
  • A Content Management System (CMS) –  This is how you design and maintain the website.  WordPress is a very popular and highly recommended CMS to use. (WordPress is free! $0/year)
  • A website template-  WordPress offers thousands of free templates to choose from to help get your website started.  There are also many full-featured premium templates that can be purchased.  (Some templates- Free; Premium Templates- approximately $30-$90)

A basic business website usually only needs about 4-5 pages.  Most websites have:

  • Home Page – An introduction to your business
  • About Page- Who you are, and what your business is about
  • Services Page- The services your business offers
  • Gallery Page- Images that showcase your work
  • Contact Page- Your location and contact information

Bluehost is a top-rated web host provider that offers amazing hosting plans that include a Free domain for the the first year!

Bluehost makes it EASY to setup up your own new business website!

How to make a website with Bluehost

Go to the Bluehost website.
welcome page

Select a hosting plan for as low as $3.95/month.

select plan

Choose a FREE domain or use a domain you already own.

choose domain

Fill out new account information.

account info

Fill out payment information.

payment info

Choose a password for your account.

create password

Login to your new account.


Select a Free WordPress theme.

pick a theme

Login to WordPress.

wp login

Get started in the WordPress dashboard.

wordpress dashboard

Create your new website!

Launch your new website!


That’s it!  It’s that easy! Your new website is now live on the internet!

Get your free domain and get started with Bluehost today!

Roofing Company Logo Design

A logo and branding for your roofing company doesn’t have to be extravagant, nor do you necessarily have to spend a lot of money for one.  While you may have an idea for a logo in mind, make sure you choose a good business name first.

Poor marketing materials can portray a low-quality company.  Don’t shoot yourself in the foot by using sloppy advertising.  Like the expression goes, “You don’t get a second chance to make a first impression”.  Don’t confuse simple and basic with poor and sloppy.  There is a big difference.  Some of the nicest roofing logos I have seen use a strong basic font for the business name.  The “artwork” is a simple A-frame roof line over top of the name.  Find some free basic sample roofing logos here.  

Here is some food for thought on deciding on a logo and branding for your company:

  • Logos often portray the personality of the business or business owner.  What will your logo and branding say about you and your company?
  • Sometimes a customer only has a split-second to see your business name.  Logos and branding can be so fancy and intricate, that it is hard to see what the name of the company is.  Is your logo/branding so busy that your name gets lost in the imagery?
  • In most cases, your company will not be a worldwide brand like Apple or Pepsi.  A logo for a small company would serve better to complement your business name, than to attempt to be your business name.  In other words, make sure your business name is prominent in your logo and branding.  Major companies have spent millions (or billions) of advertising dollars to make sure you recognize their logo/symbol, even when their business name is nowhere to be found.  Imagine how much money you would need to invest in your region so that your logo would be the face of your business.  It is not worth the expense.  What is more important: your business name, or your fancy logo?
  • Don’t make your business name too small, use difficult-to-read fonts, or try to cram too much information (services offered, etc.) in your branding.  I was guilty of this.  I had yards signs made that were packed with so much information, they couldn’t be read by a passing car.  Oops! Will your logo be easily readable on all marketing materials, including t-shirts, business cards, yard signs, etc.?
  • A well-chosen tagline can often be very memorable and attract positive vibes toward your business.  The tagline could be integrated into your logo, or used separately on your marketing materials.  Do you have a memorable tagline?

These are just a few tips you can use when deciding on your logo.  A professional graphic designer should be able to give you multiple options to choose from when deciding on your branding.

Marketing Your Roofing Company

How To Market Your Roofing Company

Marketing / Advertising

Marketing can be expensive.  It is sometimes difficult to put out a large amount of money for marketing and advertising when you are just starting out.

Some low-cost advertising to get started can include:

– A basic website.  This doesn’t have to be a huge deal depending on your budget.  It should be neat and well-organized, and include the services you offer along with contact information.

-Sign up for free business listings on Google and other online directories.

-Set up social media accounts such as Facebook, Twitter, and Instagram.

-Get some quality business cards to hand out

-Have a few yard signs made to leave at various locations.  Make sure you get permission before leaving any signs on private property.

-Have some sort of vehicle advertising.  Magnet signs are a good budget option.

Here are a few additional helpful articles that are marketing-related:


The Best Roofing Company Name Ideas

If you just started planning a roofing business, you may want to start here: How To Start A Roofing Business.roofing company name ideas

Below are a a number of roofing business name ideas you can use for inspiration when trying to come up with your own roofing contractor business name and/or tagline.  There are a number of ways to come up with a name for your roofing company.  This list is provided to help get the business name-choosing process started.

Keep in mind some of these roofing company names may already be taken in your location, or even nationally.  If you are planning to have a website, some web addresses using your selected name may already be in use.  Some roofing company names may even be trademarked, so make sure you can legally use the name you choose before going through the time and expense of having a logo created and promotional materials printed.  

Take your time in choosing your roofing business name.  You won’t want to go through the headaches of switching your company name down the road and having to recreate your brand.

Choose a name that is easy for potential customers to remember.  Simple is better than complex.  Some may only get a quick glance at a yard sign or the information on your vehicle.

If you offer a specialty such as metal roofing or slate roofing, make sure that is featured in your business name.

If you choose to use your own name in the business name, customers may relate to your company better on a personal level.

For some great tips on choosing the best name: How To Choose A Roofing Company Name

Roofing Business Name Ideas

Name combinations:

(your location) Residential Roofing (Ex. Appleton Residential Roofing)

(your location) Commercial Roofing (Ex. Columbus Commercial Roofing)

(your name) Roofing (ex. John Smith Roofing)

(your name) and Sons Roofing (ex. John Smith and Sons Roofing)

(your name + specialty) (ex. John Smith Slate Repair)

(an animal) (ex. Wolf Roofing; Eagle Roofing)

(name initials) (ex. for John Smith- JS Roofing; for Bill and Dan- B&D Roofing)

List of  full or partial roofing company names:

  • Able Roofing
  • Adept Roofing
  • Apex Roofing
  • AAA Roofing
  • Affordable Roofing
  • All-Weather Roofing
  • Best Roofing
  • Brothers Roofing
  • Budget Roofing
  • Champion Roofing
  • Choice Roofingroofing company name ideas
  • Complete Roofing
  • Deluxe Roofing
  • Distinguished Roofing
  • Elite Roofing
  • Esteem Roofing
  • Exceptional Roofing
  • Expert Roofing
  • Extreme Roofing
  • Family Roofing
  • First Class Roofing
  • Five Star Roofing
  • Four Seasons Roofing
  • Gold Medal Roofing
  • Guaranteed Roofing
  • Lifetime Roofing
  • Master Roofing
  • Merit Roofing
  • Precision Roofing
  • Preferred Roofing
  • Prestige Roofing
  • Principal Roofing
  • Pro Roofing
  • Quality Roofing
  • Reliable Roofing
  • Renew Roofing
  • Roof Restoration Companyroofing business names
  • Roof Doctor
  • Roof King
  • Roof and Gutters
  • RoofMaster
  • Roof Medic
  • Rooftops
  • Roof Repair Specialists
  • Roof Services
  • Roofing and Siding
  • Roofing, Gutters, and Siding
  • Roofing, Siding, and Windows
  • Royal Roofing
  • ShingleMaster
  • SlateMaster
  • Slate Repair
  • Specialty Roofing
  • Speedy Roofing
  • Super Roofer
  • Superior Roofing
  • Supreme Roofing
  • Tile Repair
  • Top Roofing Company
  • Ultimate Roofing
  • Value Roofing
  • Waterproof
  • Weatherproof Roofing
  • Worth Roofing

Tagline Ideas

  • “Your Lifetime Roofing Company”
  • “Your Copper Specialist”
  • “We’ve Got You Covered”
  • “Premier Roofing Services”
  • “All-Weather Specialist”roofing company name ideas
  • “Roof Repair Pro”
  • “Slate Specialist”
  • “2nd Generation”
  • “Roof Restoration”
  • “20 Years Experience”
  • “24 Hour Emergency Service”
  • “We Solve Any Leak”


Choosing a business name can be frustrating, especially when it seems like many of the good roofing business names have already been taken.  Take your time to select a business name that will represent the values and services you offer.  You don’t want a generic business name, and you shouldn’t want to try have a name similar to another local roofing company.  This can cause confusion to customers and will hurt you in the long run.  Think long-term– you don’t want to pick a business name that you may change in a few years.  If your main service is roofing, make sure “roofing” is in the business name.  You can advertise other services in the tagline or in other promotional materials.  When potential customers see your business name, there should be no question about what your business is about.

Setting up a Roofing Website

One of the most important parts of marketing in this digital age is having an internet presence.  There are a number of ways to have your business show up on the web, but a website is one of the most important.  A website will give your business credibility.  This is the same credibility that having a Yellow Pages listing used to have.

You can choose to hire someone to build your roofing website, or you can tackle the project yourself.  If you are thinking about trying to set-up your own website, here are a few basic steps:

The first step in getting a website is selecting a domain name.  This can sometimes be trickier than it seems, especially if numerous roofers around the world have your same business name.  Instead of “”, you may have to add additional words such as a location “”, or choose some other catchphrase such as “”.  You will want something easy to remember.  The domain name is important, but not nearly as important as the content of your website, so don’t lose too much sleep over deciding on it.

The next step is choosing a web host provider.  This is the company that will host your website. Your web host can also help with the domain name an may include it for free in a hosting package.  You can get a FREE domain with web hosting purchase and check for website name availability here.

Next, you will need to choose the type of website you want.  The WordPress platform is popular, and has a relatively easy learning curve (compared to learning HTML and CSS code).  There are many templates available that allow you to simply plug in your information, hit “publish”, and you are online!setting up a roofing website

Your next step is inserting the content onto your site.  You don’t necessarily need a logo, but if you have good logo, it will help the appearance of your site.  Some important pages to have are and “About” page, a “Services” page, and a “Contact” page.  You really don’t need much more than that.  In fact, you could really set up a 1 page website including all the necessary information that would be adequate.

Information you want to include on your page should include: service areas, email and phone contact information, services you provide, and any other useful information (years in business, specialties, etc.)  Keywords are important in your content.  It may seem obvious, but make sure your actual business name, location and other important information are included, and spelled correctly.  If not, your website may suffer in Google rankings when someone is searching for your services.