It can sometimes be tricky when deciding what services you want to offer as a contractor. While wanting to appeal to as many customers as possible, you could become the “Jack-of-all-trades and master of none”. You could possibly just blend in as an average roofer along with all the other average roofers. One of the best strategies in marketing is to establish yourself as a specialist in one particular area. Market yourself as “THE” slate guy to call, or the “Leak Repair Specialist”. You can certainly offer many other services too, but in establishing yourself as an authority in one…