Author: Rich Prue

Rich Prue is the founder of The Roofer’s Helper, a leading resource for roofing contractors and homeowners seeking expert advice on roofing industry trends, business tips, and home maintenance. With years of hands-on experience as a second-generation roofer, Rich brings practical knowledge and insider insights to help roofing professionals start and grow their businesses and serve clients effectively. The Roofer's Helper platform reaches close to 1 million followers on social media, offering both educational and entertaining content, business resources, marketing tips, and product recommendations to roofing professionals and homeowners alike. https://www.linkedin.com/in/rich-prue/

Some questions you need answered before hiring your roofing crew: What is the candidate’s experience? This may be an obvious question, but is still important when forming your overall evaluation of the candidate.  Just having a person say “I roofed for the last five years” isn’t enough.  What type of roofing did you do?  What size crew were you on, or did you work alone?  What were your responsibilities? What are the candidate’s skills? Be careful of the candidate that says he is an expert in everything.  That is tell-tale sign of over-confidence.  A cocky roofer is often a careless…

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It can sometimes be tricky when deciding what services you want to offer as a contractor.  While wanting to appeal to as many customers as possible, you could become the “Jack-of-all-trades and master of none”.  You could possibly just blend in as an average roofer along with all the other average roofers.  One of the best strategies in marketing is to establish yourself as a specialist in one particular area.  Market yourself as “THE” slate guy to call, or the “Leak Repair Specialist”.  You can certainly offer many other services too, but in establishing yourself as an authority in one…

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