A logo and branding for your roofing company doesn’t have to be extravagant, nor do you necessarily have to spend a lot of money for one. While you may have an idea for a logo in mind, make sure you choose a good business name first.
Poor marketing materials can portray a low-quality company. Don’t shoot yourself in the foot by using sloppy advertising. Like the expression goes, “You don’t get a second chance to make a first impression”. Don’t confuse simple and basic with poor and sloppy. There is a big difference. Some of the nicest roofing logos I have seen use a strong basic font for the business name. The “artwork” is a simple A-frame roof line over top of the name. Find some free basic sample roofing logos here.
Here is some food for thought on deciding on a logo and branding for your company:
- Logos often portray the personality of the business or business owner. What will your logo and branding say about you and your company?
- Sometimes a customer only has a split-second to see your business name. Logos and branding can be so fancy and intricate, that it is hard to see what the name of the company is. Is your logo/branding so busy that your name gets lost in the imagery?
- In most cases, your company will not be a worldwide brand like Apple or Pepsi. A logo for a small company would serve better to complement your business name, than to attempt to be your business name. In other words, make sure your business name is prominent in your logo and branding. Major companies have spent millions (or billions) of advertising dollars to make sure you recognize their logo/symbol, even when their business name is nowhere to be found. Imagine how much money you would need to invest in your region so that your logo would be the face of your business. It is not worth the expense. What is more important: your business name, or your fancy logo?
- Don’t make your business name too small, use difficult-to-read fonts, or try to cram too much information (services offered, etc.) in your branding. I was guilty of this. I had yards signs made that were packed with so much information, they couldn’t be read by a passing car. Oops! Will your logo be easily readable on all marketing materials, including t-shirts, business cards, yard signs, etc.?
- A well-chosen tagline can often be very memorable and attract positive vibes toward your business. The tagline could be integrated into your logo, or used separately on your marketing materials. Do you have a memorable tagline?
These are just a few tips you can use when deciding on your logo. A professional graphic designer should be able to give you multiple options to choose from when deciding on your branding.